The District was looking to rebrand, and the starting point was a logo that would be professional, modern, fun, and adaptable to the many uses it would serve—indoor and outdoor signage, a new website, and marketing in print and online. Rebranding to the more succinct, Pleasant Hill Rec, opened more possibility for dynamic impact, while retaining the oak tree kept the impression of parks and open space. We followed with a new design for their ongoing recreation brochure.